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our principles

Questioning Our Approach

Our principles become an opportunity to question the way nature, wildlife and communities are approached and how their stories are told. 

Elephant Okavango

Natural history and documentary films allow people to experience someone else’s life and awaken a sense of empathy. When well utilised, they can change people's perspectives and behaviours, and play a part in restoring the broken relationship humans have with the natural world.
While we work together to tell stories to heal the relationship with ourselves and the natural world we ought to be mindful of what our presence represents in the natural spaces we visit and how we tell their story.

The principles Breathe Nature Stories presents become an opportunity to question the way nature, wildlife and communities are approached and awaken a sense of responsibility towards them as we share their stories to help protect the natural world.

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To be truthful means to convey accurate facts and insights that will help empathise and connect with the story, and to be mindful means to prioritise the well-being of nature, wildlife and communities before the story which leads us to educate ourselves about the species, habitats and people whose stories we tell to approach them respectfully.

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Language shapes our perception and influences our understanding of our place in nature. When using adequate language detached from anthropocentric views we give nature, wildlife and indigenous peoples the respect and consideration they deserve.

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Often we bring our idea, life experiences and projections into what we want the story to look like, and in a way, the things that come our way, are a reflection of this. Yet, we should approach each story with curiosity and without prejudices to capture the reality of the place and share it with the world as it is.


We don't see nature with our eyes but with our understandings and our hearts.

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